"Tourist" is coming back - the tourism summit will be traditionally hosted by Batumi 

On November 20-21, 2025, the Georgian Tourism Summit "Tourist 2025" will be held at the Hilton Hotel in Batumi, bringing together local and international tourism professionals for the fifth time.

The two-day event aims to discuss the current challenges and opportunities facing Georgian tourism. The program covers the role of technology and innovation, including artificial intelligence, in managing the tourist experience, data analytics, modern marketing trends and crisis management. Particular attention will be paid to such directions as maritime tourism, MICE industry, services based on cultural heritage and regional cooperation.

More than 30 international and local speakers will participate in the summit, including from such brands as Wyndham Hotels, The Data Appeal Company, Hilton by Hampton and others. Panel discussions, workshops and a business exhibition are waiting for the guests, where Akh Ali startups present their innovative visions.

One of the main innovations of "Tourist 2025" is expanded networking opportunities. Participants will have access to an online platform prior to the event, where they will be able to familiarize themselves with the profiles of speakers and attendees and book appointments in advance. For this purpose, a special networking lounge will be organized in "Hilton" of Batumi.

According to the organizers, "Tourist" is not just a summit - it is a platform that combines experience, technologies, innovations and people. That is why this year's main theme is "connection" - the connection between people and companies, local and international markets, which creates new opportunities.

The organizers of the summit are Tourism Institute and Digital Marketing Agency Shindi. 

General sponsors: Beta Holding, Reconomy, Helvetas, Sweden Sverige, Swiss Development and Cooperation Agency SDC. Sponsors: E xely, Julius Meinl, Kerki, "Coliseum Marina" hotel, ibis Styles Batumi, ImediL, Liebherr, Miele. Supporters: e-Consul, Georgian Tourism Association. Media sponsors: Entrepreneur.ge, Bm.ge, Travel News. 

Tickets can be purchased on the official website of the summit, tourist.ge

Post author: travelnews.ge