Marketing of Georgian wine in the USA will become more active

In order to increase the awareness and export of Georgian wine in the United States of America, the National Wine Agency signed cooperation agreements with the companies "Colangelo & Partners" and "Glodow Nead Communication".

With the organization of the mentioned companies and the financial support of the National Wine Agency, marketing campaigns aimed at increasing the demand for Georgian wine in the US market will be implemented, which means: tasting-seminars in different cities for wine professionals and representatives of the wine trade, targeted advertising and media campaigns; Also, Georgian wine will be presented at international exhibitions and festivals; Wine tours will be organized in Georgia for media, sommeliers and sales representatives; Customer-oriented activities will be strengthened.

Colangelo & Partners is one of the largest marketing companies that has been operating on the American market for almost 20 years. National Wine Agency with the mentioned company 20 He has been working since 22 years. During this period, an increasing trend of Georgian wine export was observed.

The agency starts cooperation with the company "Glodow Nead Communication" from this year. Glodow Nead Communication was founded in California in 1974 and is currently considered one of the most prestigious and premium PR agencies whose main services are strategic branding, PR, brand content creation and establishment through all major media platforms.

The United States of America is one of the strategic export markets for Georgian wine. With the support of the National Wine Agency, the targeted marketing activities implemented since 2013 significantly contributed to the increase in the awareness and export of Georgian wine in the USA. The USA is one of the most expensive markets for Georgian wine. Here, the average price of one liter of wine ranges from 6 US dollars, which indicates the high quality of Georgian wine and the increase in demand.

Post author: travelnews.ge