How much did domestic visitors spend in 2025?

According to Saxstat data, in 2025, the average monthly number of local visitors aged 15 and older in the territory of Georgia was determined to be 1,332,600, and the average monthly number of visits made by them to the territory of the country amounted to 1,642,400 units.

As a result of the research of the National Statistics Service, the number of visitors decreased by 1.6 percent during the mentioned period, and the number of visits made by them is 0.2 percent higher than in 2024. According to Saxstat data, the number of visits made in 2024 was 1,638,700 units, and the number of visitors was 1,354,800.

According to Saxstat data, in 2025, the average monthly number of tourist visits made by Georgian resident visitors to the territory of Georgia was 700.0 thousand, which is 4.9 percent less than the figure of 2024.

The majority of visitors, 36.4 percent, belonged to the 31-50 age group, and the number of women was 5 percent of the total number of visitors. It was 6.5 percent.

According to the results of the survey, 36.8 percent of visitors are residents of Tbilisi, 15.6 percent come from Imereti, Racha-Lechkhumi and Kvemo Svaneti regions, 9.3 percent - from the Autonomous Republic of Adjara, and the rest of the regions are represented by relatively low shares.

It should be noted that the majority of visits in 2025 (52.3 percent) were made to visit friends/relatives. 15.7 percent comes for shopping, 10.5 percent for leisure, etc.

During the reporting period, the largest number of visits were made in the Imereti region (an average of 364.9 thousand visits per month) and St. in Tbilisi (on average 357.0 thousand visits per month).

The volume of average monthly expenses incurred during visits in 2025 was determined at 297.7 million GEL, which is 0.8 percent less than the previous year. In addition, the average cost per visit decreased by 1.0 percent and equaled 181.3 GEL.

Post author: travelnews.ge