13 million will be spent on wine promotion in 2026

The National Wine Agency of the Ministry of Agriculture will spend 13,044,000 GEL on the promotion of Georgian wine. Next year, advertising campaigns should be held in up to 18 countries. 

Marketing campaigns will be held: in the USA; in Germany; in Poland; in China; in Great Britain; in Japan; in South Korea; in Georgia.

In addition, it is planned to participate in more than 20 international exhibitions.

"The goal is the development of winemaking in Georgia and the promotion of Georgian wine production on the international market outside its borders, raising awareness and increasing the export supply as much as possible", - it is written in the information published on the website of the procurement agency.

The National Wine Agency conducts similar campaigns every year. 12 million GEL was allocated for this in 2025. About the same amount was spent in 2024.

www.radiotavisupleba.ge

Post author: travelnews.ge