Georgian wine tasting was held in more than 20 countries

"In order to increase the export potential of Georgian wine and diversify markets, with the financial and organizational support of the National Wine Agency, in 11 months of 2025, Georgian wine was presented at 36 exhibitions-festivals and 300 tasting-seminars in the USA, Europe and Asia, in total, in more than 20 countries" - the National Wine Agency reports.

"The list of countries looks like this - USA, Spain, France, Italy, Germany, China, Japan, Slovenia, Great Britain, Denmark, South Korea, Norway, Poland, Austria, Belgium, Netherlands, Finland, Sweden, Brazil, Armenia, Uzbekistan.

In the same period, with the participation of foreign wine professionals, 18 wine tours were held in Georgia, within the framework of which Georgian wines were tasted on the spot by wine masters, experts, sommeliers and representatives of the commercial sector from Germany, Japan, China, Poland, Great Britain, Sweden, Finland and the United States of America.

market Within the framework of the state program of co-financing of non-profit expenses, in 2025, 9 wine companies received a total of 692,969 GEL in the form of co-financing. Co-financing of marketing costs is received only by those companies that export to different countries of the world (except CIS and SUAM countries), to priority markets. 

It is also worth noting the wine exhibitions, competitions and festivals held throughout Georgia within the framework of the state program for the promotion of Georgian wine production in the local market, which serve to promote Georgian wine, the potential of wine tourism and the growth of wine consumer culture. During the reporting period, 37 exhibition-festivals were held in Georgia.

The above-mentioned activities are carried out within the framework of the "Georgian Wine Promotion State Program", which this year was set at 17.4 million GEL and is 1.4 million GEL higher than last year's budget of the said program," the information says.

It is known that 2 In 2026, the Wine Agency will spend 13 million GEL to promote Georgian wine.

Post author: travelnews.ge